Walking the Path

According to this piece in Time magazine, Facebook is becoming a hot spot on the web for the 35+ set. I wrote a while back that the elitism of Facebook’s invitation-only registration service is a good thing for marketing in China because it separates the rich from the poor. I wonder if Facebook — or the appropriate Chinese equivalent social networking site — could also provide a space for older Chinese to meet online and therefore a new space for marketers to reach them.

J.